Ad groups competing for the same buyers
Two hints, same people: delivery and learning split in two.
ChatGPT ads audit: find the fixes worth the most money.
Every problem in your account, ranked by the monthly spend at stake. Works from an API key or a CSV export.
Account auditExample account
$1,820a month at stake
What we found
Construction site offices and Jobsite trailers have near-identical Context Hints, so they compete for the same conversations.
What to do
Give each a distinct buyer, or merge them.
Jobsite trailers: your ad on 2 of 13 checks with an ad.
Watch these prompts
The short answer
An audit reads your campaigns, Context Hints, ads and results, finds what wastes spend or blocks delivery, and puts the most expensive fix first.
What a ChatGPT ads audit checks
Most of these are invisible in a spend report.
Context Hints that match the wrong buyers
Spend going to conversations that won't convert.
Ads that point away from their hint
A message that fits a different conversation than its group.
Ads that can't deliver
Rejected, still in review, or on hold.
Near-duplicate ads
Several ads saying the same thing teach you nothing.
Conversion bidding with no conversion event
Optimizing for results the campaign can't see.
Spend that doesn't follow results
Big spend share on groups or locations that respond worst.
Buyer conversations nobody covers
High-intent prompts none of your ad groups describe.
Ads wearing out
Click-through falling steadily on a long-running ad.
How findings are ranked
By monthly spend at stake, from your own spend. Findings that aren't about money, like an ad that can't deliver, say what's at stake in words. Each one says what we found, what to do, the numbers behind it, and how sure we are.
Audit first, then track
An audit sees your account, not what ChatGPT showed. Tracking does that: fix the top finding, then watch the same prompts to see if it moved.
A quick manual audit you can do today
- Put every Context Hint side by side. Mark any two that describe the same buyers.
- Does each hint name a buyer and a job, or just a category?
- Check review status on every ad. Resubmit rejected ones.
- Read each group's ads against its hint. Remove near-duplicates.
- Confirm a conversion event exists wherever you bid for conversions.
- Sort groups by spend, then by conversions. Question big spenders that return little.
If your ads aren't delivering at all, start with why ChatGPT ads don't show.
ChatGPT ads audit FAQ
What is a ChatGPT ads audit?
A review of your ChatGPT ads account that looks for what wastes spend or blocks delivery: overlapping ad groups, Context Hints that match the wrong buyers, ads that can't deliver, near-duplicate ads, and bidding set up without the data it needs. A good audit ranks those findings so you fix the expensive ones first.
How is money at stake calculated?
From your own spend over the audit window: each money finding estimates the monthly spend it affects. Findings that aren't about money, such as an ad that can't deliver, show what's at stake in words instead.
Can I run the audit without an API key?
Yes. The audit and performance views work from a CSV export. An API key connection is needed for tracking, because it carries your Context Hints.
Does the audit change anything in my account?
No. It reads your account and tells you what to change. You make the changes in your ads account.
Get your audit, ranked by money at stake.
Connect with an API key or a CSV export. Then add tracking to see what ChatGPT actually shows on your prompts.